The Five Strategic Market Forces

Competition Watchdog

Michael Porter's Five Strategic Market Forces

Yuval Levy's submission to the World Wide Panorama: Markets, March 2005

Perfect Markets

  • Markets are an old but remarkably efficient decision-making mechanism.
  • Markets ensure the optimal allocation of ressources.
  • Markets work best when the five market forces keep each other in balance.

The need for a watchdog

  • Many market players try constantly to shift the balance of power to their benefit.
  • A market player might try to control inputs, access or distribution to extract a higher price for his products or services.
  • Collusions to manipulate the market to the benefit of a special interest group are always at the detriment of the general consuming population.
  • A higher authority is needed to protect the market against such excesses.
  • Market regulation is a fine balance.
  • Too much regulation imposes an arbitrary, less than optimal condition.
  • Not enough regulation can leave one market force to become predominant and abuse its power to impose a condition that is less than optimal for the general public, but profit maximising for itself.

Examples of necessary regulatory intervention

  • In 1983 AT&T has been broken up in a long distance company and a number of local companies to encourage competition. Technology has made the difference between local and long distance calls irrelavant and today, the former baby bells are acquiring long distance phone companies.
  • Microsoft has attracted regulatory attention with practices that effectively blocked its competitors from access to distribution channels. It was lucky enough to escape a break up.
  • It is somewhat strange that here in the region, dozens of gasoline stations raise their prices of the same amount and at the same time. As long as there is no hard evidence of collusion, this practice will continue.

Examples of unnecessary regulatory intervention

  • Most consumers know that fast food is unhealthy. But they like it because it is cheap. A regulator could force fast food restaurants to produce healthier food, but this would come at a higher price. Today, consumers have the choice between cheap fast food and healthier, more expensive food. If a regulator would step in and regulate the fast food industry, consumer would no longer have this choice and be forced to either stay at home or pay more to eat out at the restaurant.
  • Voice over IP is a technology that offers cheaper phone calls than traditional long distance carriers. It is less reliable. The FCC (in America) or another national regulator could regulate the industry and impose reliability standards which would make VoIP calls more expensive. Fortunately, the FCC has decided for a hands off approach, which let consumer more choice between price and quality.

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